Marius Heidmeier · Body Performance, Münster
The first own website for an established coaching business, as a clear, calm source of information for clients.
Starting point
Marius Heidmeier has been coaching in Münster for many years and has a solid client base, grown through recommendations and personal contact. Until now there was no website. For him it was not about lead generation at any price, but about a central, credible point of contact: a place where prospects and existing clients understand his offer, his training approach and the training locations, and can reach him without fuss. The challenge: structuring a broad offer (personal training, yoga, classes, weight loss, corporate training) clearly and calmly, without it looking like loud fitness marketing.
What we built
We built a focused, information-led website: dark, reduced, with a clear lime accent that carries energy without being loud. The hero sets a calm, confident tone with "Your best shape is no coincidence". The offer is clearly structured: personal training (one-to-one in the studio, outdoors or online), yoga, small groups, weight-loss support and corporate training, each explained in plain words. A dedicated section shows where Marius works: FitForLife Sportpark, Aasee, Nordpark, Promenade, the Dortmund-Ems canal, the palace gardens or directly at the company. The contact options are right at hand: WhatsApp, phone and email. Technically mobile-first, fast, GDPR-compliant and hosted in the EU. We built the site among other tools with Claude Code, our AI-assisted development workflow, which helped deliver it in about a week.
Result
With the launch on 18 July, Marius has his first professional online presence: a digital base he can point existing and new clients to instead of explaining everything individually. The site feels as professional as he works, clear, trustworthy and mobile. Deliberately not a lead machine, but a calm source of information that saves time in everyday life and builds trust.
Project facts
- Category: Web Design
- Industry: Performance Coaching & Personal Training
- Duration: 1 week
- Completed: 2026-07-18
Systra Studios
Gasselstiege 30L, 48159 Münster
Telefon: +49 151 11098288
E-Mail: info@systrastudios.de