Werler Pflegeengel
An Instagram presence for a home care service: warm, authentic, with a focus on recruiting.
Starting point
Werler Pflegeengel does work every day that hardly anyone sees from the outside. And that was exactly what needed to change. The home care service wanted to become visible on Instagram: show their work, give relatives and interested people a look inside, and reach potential new team members at the same time. One thing was clear from the start: the presence had to feel warm and genuine. Staged, glossy photos wouldn't have suited care work.
What we built
We developed a visual concept that conveys warmth and shows real everyday scenes. No staged photos, just authentic moments from daily care work. The content is deliberately designed to work on two levels: it informs about the team's work and builds trust with relatives, while speaking just as directly to potential applicants who want to know what it feels like to work here.
Result
The Instagram presence now conveys exactly what defines Werler Pflegeengel: care as a labor of love. Potential applicants get an honest look at the team and its daily work before they reach out. And they now do so on their own initiative more often. A channel that didn't exist before has become a solid building block for visibility and recruiting.
Project facts
- Category: Social Media
- Industry: Home Care
- Duration: 4 weeks
Systra Studios
Gasselstiege 30L, 48159 Münster
Telefon: +49 151 11098288
E-Mail: info@systrastudios.de