Apex Autohaus · Dongfeng
Discover the Dongfeng lineup online
Starting point
Apex Autohaus in Münster expanded its vehicle range with the Dongfeng brand and needed a dedicated digital presence for it. A simple subpage on the existing Apex website would have done justice neither to Dongfeng's brand standards nor to the research habits of buyers in Münster, who prepare thoroughly online before a test drive. What was missing: a focused landing page with a clear model overview, clean imagery and direct conversion paths.
What we built
We developed a standalone landing page and model pages for Dongfeng. Brand-specific design in line with the Dongfeng guidelines, vehicle-centered imagery, a clear model overview and detail pages per model (drivetrain, equipment, highlights). Conversion paths are reduced to the essentials: request a test drive, request model advice, or call the dealership directly. The site is mobile-first, high-performing and optimized for local searches like "Dongfeng Münster" and "Apex Autohaus." The Apex team can maintain content and models on their own as new vehicles join the portfolio.
Result
Apex now has a standalone digital presence for Dongfeng that showcases the lineup professionally and routes test-drive requests directly to the sales team in Münster. The model pages feel on-brand and load fast, which shows measurably in time on site and inquiries. Apex can expand the portfolio at any time without rebuilding the technical setup.
Project facts
- Category: Web Design
- Industry: Automotive / Car Dealership, Münster
- Duration: Landing page & model pages, approx. 2 weeks
Systra Studios
Gasselstiege 30L, 48159 Münster
Telefon: +49 151 11098288
E-Mail: info@systrastudios.de