Polar Dienstleistungen · Commercial Cleaning, Münster
Done before the working day begins: a presence for a cleaning service that nobody has to organise.
Starting point
Commercial cleaning is a price-comparison market. Whoever searches finds dozens of providers with the same pictures and the same promises, and in the end decides on the lowest number. Polar works differently: fixed teams instead of changing staff, one contact person who knows the building, and contracts without long commitments. That is tangible in everyday life, but it appeared nowhere online.
There was a second topic, the one that decides growth in this industry: staff. Good cleaners do not apply through a classic form with CV and cover letter. So the website had to serve two very different audiences at once without either of them getting lost.
What we built
The presence leads with the statement that really sets Polar apart: "We are done before your day begins." No cleaning vocabulary, but what the client gets out of it.
Instead of one catch-all page, every service got its own: building, office, glass, stairwell, maintenance and practice cleaning. Whoever searches for glass cleaning in Münster lands on a page that answers exactly that, instead of in a list. A direct comparison sets out next to it what other providers do differently, without talking anyone down. The process is explained in five steps, the FAQ is sorted into three categories, and the service area names 16 places in the Münsterland region, because that is what people search for.
For recruiting we built a separate route: apply in 60 seconds, without CV and without cover letter. Contact runs through phone, WhatsApp and form on equal footing, because in the trades and in cleaning it is often the message between two appointments that decides. The key figures at the top of the page name the area looked after, the number of buildings and the time to a quote, so that trust hangs on numbers and not on adjectives.
Result
Since July, Polar has a presence that shows its own way of working instead of the usual cleaning imagery. Enquirers see at a glance which areas are covered, how the collaboration works and who is responsible on site. The six service pages give every area its own address in search, and the application route turns the website into a tool for recruiting, not just for winning clients.
Project facts
- Category: Web Design
- Industry: Commercial Cleaning / Facility Services, Münster
- Completed: July 2026
Systra Studios
Gasselstiege 30L, 48159 Münster
Telefon: +49 151 11098288
E-Mail: info@systrastudios.de