Terrafeu · Heat-Retaining Stoves & Fireplaces
Warmth that stays.
Starting point
Stove makers usually sell a catalogue online. You see model numbers, dimensions and output in kilowatts, and anyone outside the trade cannot do anything with that. Nobody asks the real question: should the fire be the centre of the living room or the heating for the whole house?
There is a second hurdle. The difference between a heat-retaining stove and a steel stove is the core of the offer, but it is technical, and technical explanations get skimmed.
What we built
The entry asks about the role of the fire and offers four answers, each with its own picture from a real living space. Only then come the types of construction.
The difference between stone and steel gets its own section with two columns side by side: what the stone does, what the steel does. No judgement, just the comparison, and next to it five points in simple words.
The only button that runs throughout leads to the specialist dealer nearby. A stove is not bought online, so the page leads to where it is bought.
Result
The study shows that a technical product can do without technical language if the order is right. Whoever reads the page from top to bottom has understood after four sections why a heat-retaining stove works differently, without having seen a single kilowatt figure.
Project facts
- Category: Web Design
- Industry: Heat-Retaining Stoves & Fireplaces
- Completed: August 2026
Systra Studios
Gasselstiege 30L, 48159 Münster
Telefon: +49 151 11098288
E-Mail: info@systrastudios.de