Alaaddin Koyuncu · Insurance Agency, Düsseldorf
From no web presence to an ads-ready advisory website. In 8 days.
Starting point
Before our project, Alaaddin Koyuncu had no website of his own. Inquiries came through referrals, which tied growth to his personal network. For topics like retirement planning and disability insurance, prospects research online before the first conversation. Without an online presence, every potential client who wasn't personally referred was lost. A two-stage plan was set from the start: first the website as the foundation, then a Google Ads campaign. That meant the site couldn't just look good. It had to be technically clean, fast and built to convert.
What we built
We built the site around two core topics. Retirement planning and disability insurance. Complemented by property insurance and vehicle registration as an additional service. The imagery shows Düsseldorf with the Rheinturm and Medienhafen; the tone is calm and advisory rather than salesy. The hero pairs two clear calls to action: a direct call to the local 0211 number and a form path for a free consultation. Speed, accessibility and clean code were priorities from day one, so the later ads campaign wouldn't have a cold start. The result: Lighthouse 98 performance, 92 accessibility, 100 best practices, 100 SEO on the mobile test. From first conversation to launch: 8 working days.
Result
With the launch, the brokerage has its first true online presence. One that works not just as a digital business card but actually generates consultations. The technical scores and the clear conversion path set the stage for the next step: a targeted Google Ads campaign for Düsseldorf. Fully set up by us; Alaaddin runs the campaigns himself. Instead of growing solely through a personal network, there's now a predictable, measurable acquisition system in place.
Project facts
- Category: Web Design
- Industry: Insurance & Retirement Planning
- Duration: 8 days
- Completed: June 2026
Systra Studios
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Telefon: +49 151 11098288
E-Mail: info@systrastudios.de