Yesik Avdoyan · Insurance & Retirement Planning, Cologne
The first own website for an insurance broker who wants to grow, instead of a profile page on the insurer's site.
Starting point
Yesik has a solid client base, built through personal advice and recommendations. Online he existed only as an entry on his insurer's website, without a presence of his own, without his own signature and without a way to sharpen his profile. His goal: to scale. For that he needed his own professional base that explains his offer clearly, builds trust and reaches his multilingual audience in Cologne. The challenge: presenting a topic as complex as insurance in a way that feels understandable and inviting, not like fine print.
What we built
We built a focused, calm website that radiates credibility and still feels approachable. The hero sets a friendly tone with "Life feels lighter when you are well covered", right next to the Google rating and a personal portrait. The centrepiece is a set of interactive tools: a "Who pays what?" tool plays through concrete everyday cases and makes visible what insurance covers when it matters, plus a disability-cover gap calculator and a sick-pay calculator. The offer (retirement planning, disability, accident, health) is clearly structured, and the languages spoken (German, Russian, Armenian, Kurdish) are placed prominently. Contact options are at hand: phone, WhatsApp and email. We built the site among other tools with Claude Code, our AI-assisted development workflow.
Result
With the launch in July, Yesik has his first own online presence, independent of his insurer's broker page. A professional base on which he can sharpen his profile and grow, with tools that make an unwieldy topic tangible and prepare advisory conversations. Clear, trustworthy and mobile, exactly the way he works.
Project facts
- Category: Web Design
- Industry: Insurance & Retirement Planning
- Duration: 1 week
- Completed: 2026-07-19
Systra Studios
Gasselstiege 30L, 48159 Münster
Telefon: +49 151 11098288
E-Mail: info@systrastudios.de